William Cronon wrote an essay some years ago, redefining wilderness as as an “other that needs to be remembered and acknowledged.” In other words, wilderness is no longer as it is defined (an uncultivated, uninhabited and inhospitable region) but as something else; or more accurately, a tree is not a tree, but an other not with branches but more others and not leaves but more others still.

This rethinking has come heavily into our consciousness these days – rethinking everything from personal pronouns to the meaning of work – all of it with good intention. As stupid as it might sound, work is just that, work (an activity involving effort) and they is a plural; there is just no getting around any of this…if words are to remain words.

This trend of reevaluating words through posts and tags is a wilderness in itself with no one to curate but a group think ethos and whoever gets the most likes of all.